In the picturesque hilly landscape of the town of Valašské Klobouky in the Zlín region, you can find the factory where FARE footwear is made – shoes designed with care for children and their healthy development.

From the very beginning, the basic motto of FARE has been the quality of our footwear and customer satisfaction. This philosophy has gradually shaped the FARE brand into a symbol of reliability, responsibility and trust.

The main focus of FARE has always been children's footwear. For many years this segment has received the highest level of attention, and it is therefore no coincidence that the FARE brand has gradually gained a leading position on the Czech market for children's shoes.

MgA. Jana Šůstková – Design

"We want the best for our children, and healthy feet are the foundation for the proper development of the entire musculoskeletal system. When designing shoes at FARE, we consider everything that is important for children's feet and create footwear loved by both younger and older children."

The name FARE originates from the initial letters of the words:
Fantasy, Attractiveness, Profitability, Elegance.
These principles inspire the company in the development of new models and accompany it throughout its journey.

30 years of experience

Quality Czech production

Own development department

Leader in children's footwear

COMPANY HISTORY

The company FARE, spol. s r.o. was founded in 1991. In its early years, the company cooperated with Italian footwear manufacturers. Later, after achieving a high professional level, its main customer became an Austrian company. Their uncompromising requirements for quality and precision were an important source of experience for FARE.

During this period, FARE also started developing its own product programs. Initially focused on children's footwear, the range soon expanded to include men's shoes as well as footwear for girls and boys.

The company gradually specialized in the development and production of children's walking shoes for year-round use, summer and winter collections.

In 2018, the company introduced a collection of barefoot footwear for children and adults, which has been very successful both in the Czech Republic and abroad.

Today the company continues to invest significantly in development, particularly in automation, digitalization and new production technologies.


Awards

FARE has received numerous awards recognizing outstanding design, quality and innovation.

Some of them include:

GRAND PRIX LEDERMODE Bratislava 2007
Excellent Product of the Year 2006
GRAND PRIX LEDERMODE Bratislava 2007 – Janka girls' shoes
GRAND PRIX LEDERMODE Bratislava 2007 – Children's footwear collection
TOP DESIGN AWARD 2006
TOP DESIGN AWARD 2007
TOP INNOVATION AWARD 2006
TOP INNOVATION AWARD 2008
TOP QUALITY AWARD 2007
TOP MODEL AWARD 2002
Honorable Mention Intershoe – Golden Hoof 2005